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Self-Publishing for Memoirists

The Steps You Need to Take to Successfully Self-Publish Your Memoir in 2021

Monday, February 8, 2021
3 PM PST | 4 PM MST | 5 PM CST | 6 PM EST
90 minutes on Zoom – 60 minutes and 30 Q&A
Price: $69 – $49 for NAMW members

Here at the National Association of Memoir Writers, we’re very excited to present this new set of workshops to help you learn how to self-publish your memoir. For most of us writers, publishing is a whole other skill that can feel daunting and scary. These days, most writers end up self-publishing. It’s a quicker way to get your work into the world with more control and the assurance it will never be backlisted by the publisher. And, you earn 100% of the profits.

My colleague Carla King self-published her first book in 1994 and, since 2005, has helped hundreds of authors finish, market, and publish their books. When self-publishing tools and services were invented as a viable option to the cumbersome agented-publishing house model, the process became much easier.

Many authors believe that publishing your book independently is simply about getting your book designed, formatted, and uploaded to stores, so it’s no wonder the average self-published book sells only 200 copies. You can do better by following a proven process to find your community of readers and peers, to get your book into as many hands as possible, to build a platform, and to follow a launch plan.


In this first introductory workshop, Carla and I will guide you through the steps to self-publishing. You’ll come away with the knowledge and tools to create a plan and make smart decisions at each crossroad in your journey.

You will learn:

  • To create a book launch plan with an achievable timeline.
  • The number of steps from manuscript to published book.
  • What you need to do yourself and what you can hire out.
  • The range of fees to expect from start to finish.
  • The importance of editing and design, and ways to help you cut costs.
  • About an easier and much more fun look at book marketing.
  • How to create a readership for your book.
  • How and when to prepare for book publicity.
  • Tools for creating a welcoming home base for your book online.
  • How to deliver ARCs to get testimonials.
  • A sure-fire way to get five-star reviews on launch day.

Carla King

Carla King is one the most trusted experts in the self-publishing world today. A former technical writer turned travel writer, she self-published her first book, a cycling guide to the south of France, in 1994. In 1995, she pioneered the art of real time online dispatches to the internet, now called blog posts, from a journey around America on the saddle of a cranky Russian motorcycle. In 2004, she self-published the edited posts as a memoir titled American Borders. For almost two decades Carla has tracked the evolution of publishing technology, serving both as an industry consultant and author advocate on their path to successful independent publishing. Her Destination Published consulting services and the Self-Publishing Boot Camp educational program of books, online courses, and workshops serve groups and individual authors. Carla is a popular blogger, speaker, and conference organizer in the worlds of both publishing and adventure travel. Find out more at SelfPubBootCamp.com

Linda Joy Myers, Ph.D.

Linda Joy Myers is the founder of the National Association of Memoir Writers, and has been teaching memoir for over twenty-five years. A therapist for forty-plus years, Linda weaves a deep understanding of family dynamics and the process of healing with her expertise on craft—finding the moments of meaning that reveal your truth. The author of two prize-winning memoirs, Don’t Call Me Mother and Song of the Plains, Linda Joy teaches Write your Memoir in Six Months with Brooke Warner. Twenty years ago, Linda Joy traveled the self-publishing path for two books—and celebrates that now it’s much easier, especially with the tools and techniques available.